Advertising Has Targeted Women for Decades - 1888 Words

1 Research Proposal From television commercials to radio to print ads, advertising has defined the meaning of perfection. Most notably, advertising dictates what to eat, what to wear, where to go and who to be seen with. At the same time that childhood obesity is at an all time high, women in our society are facing advertising s idealized portrayal of unrealistic bodies. Anorexia nervosa, bulimia and a multitude of other self inflicted diseases are running rampant in societies nationwide. Our group was intrigued by the relationship between women and advertising. College aged women often find themselves as the target of many advertisements. At a time when women are told to define themselves and mature, advertisers recognize their†¦show more content†¦But exactly how much do advertisements affect the way women feel about themselves and the way they live their lives through dieting, clothing choices, exercise, etc? Previous studies show that viewing thin models increases weight-r elated anxiety to an extent that women internalize the thin ideal, and that this anxiety is heightened with the duration of the viewing time (Brown/Dittmar, 2005). In an experiment done by Brown and Dittmar, 75 women were exposed to either neutral advertisements (no models) or to thin models, at either low or high attention, manipulated by the exposure time and focus instructions. This article aimed to extend the understanding of why women come to feel bad about their own bodies after exposure to thin models. Since we are studying how advertisements affect women’s body image and perception of themselves, this article will be a great reference since it shows the correlation between media exposure that contain ultra-thin ideals to increased bodydissatisfaction and eating disorders. Since many studies have shown that ultra-thin models have an effect on women, we plan to investigate how these advertisements affect women after planting an unrealistic expectation of perfection into their heads. 1 Another study we found focuses on the younger range for the target audience of eighteen to twenty year olds is aShow MoreRelatedMarketing Analysis : Coca Cola1705 Words   |  7 PagesCoca-cola Zero and Diet Coke. The societal views of the 1990s greatly differ with the contemporary views especially with regards to issues such as masculinity and feminism. Within the last decades, women have changed the previous anticipation of their roles and have much self-sovereignty when compared to the previous decades. As a result, the advertisers of various products have changed the way through which they sell their brands to these groups of individuals. The paper shall presents how the commercialRead MoreHerbal Essences: In Pursuit of Beautiful Hair Essay1396 Words   |  6 Pagesrecent years, our physical appearance has become extremely important to us, especially to women. We are concerned with how we look at every moment and will go to great lengths to achieve what we find to be â€Å"beauty.† We often become more concerned with our outward appearance than wha t is on the inside. No matter if it is the clothes we wear, the makeup all over our face, or the latest haircut we have; we spend so much time to look like what society perceives women to be. In doing this, we spend countlessRead MoreDifferences Between 1920 And The 1920s1367 Words   |  6 PagesFreedom has long since been defined by those who hold to most prosperous and advantageous positions in society. With changing definitions representing changing social, political and economic policy, it is no surprise that freedom and prosperity exclude different groups of people, such as immigrants and African Americans during both the 1920s and the 1950s. While both of these periods saw great changes to policies and increased prosperity under these times, the shadows of war and discrimination stillRead MoreMcdonalds Advertising1454 Words   |  6 PagesAdvertising generally tries to sell the things that consumers want even if they should not wish for them. Adverting things that consumers do not yearn for is not effective use of the advertiser’s money. A majority of what advertisers sell consists of customer items like food, clothing, cars and services-- things that people desire to have. On the other hand it is believed by some advertising experts that the greatest influence in advertising happens in choosing a brand at the point of sale.   AdvertisingRead MoreRhetorical Analysis Vintage Ad Essay599 Words   |  3 Pagesfind such claims absurd. When one considers the context of the ad, and that this advertisement targeted the female demographic in America during the 1950’s it kind of makes sense that the ad may have been persuasive. The 50’s can be regarded as one of the happiest decades in American history, it was the end of World War two and the economy was expanding to a global standard. There were two forms of advertising in the 50’s era, pathos and logos. Looking at it from the 50’s perspective, the housewife wantsRead MoreThe Models Of The Automotive Industry1481 Words   |  6 Pagescolloquially know as just the 2 door sports car platform. And with this new brand of car came a new brand advertising as well as consumer. 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Should Cigarettes Be Banned in the U.S. - 1444 Words

Tobacco has been around in the world for over 2.5 million years. It was not until a few hundred years ago when the tobacco industry decided to put these crops into use and conjure up tobacco products for the community. A popular tobacco product in society is cigarettes, as they are cheap and simple to use. As long as one is over eighteen, acquiring cigarettes is a straightforward process for a reasonable price, albeit the sin tax. It was not until recently when cigarettes became widely controversial due to the plant containing nicotine, an addictive drug to the body. Aside from containing nicotine and other hazardous chemicals to the body, cigarettes also cause a whole host of health implications to the user and the people around him or†¦show more content†¦Moreover, it stated that the test subjects inhaled an average of one cigarette per day through second hand smoking. But, this information was proven to be a puffery, as it was eleven times higher than the normal intake. F urthermore, a report in the British Medical Journal proved that after analyzing data from more than 100,000 Californians from 1959 through 1997, they concluded that â€Å"secondhand smoke has little if any negative impact on morality.† All of the sources also do not state the quantity of smoke one must inhale to increase the risks. A reasonable person would not loaf around in a casino or bar, inhaling all of the smoke around him or her. Sidenote, casinos and bars typically have a smoke-free zone for the non-smokers, thus avoiding the intolerable atmosphere. One could argue about parents smoking in their own residence and affecting their kids. But, the dangers of secondhand smoking are common knowledge everyone is aware of. If parents smoke in their own homes, knowing that it will affect their kids, then they are not deemed to be fit as parents in the first place. This would eventually cause the kids to require hospitalization for the damages the neglectful parent(s) has commi tted. If smoking were to become banned in the U.S., history would repeat itself with the Prohibition era. It began in 1920 when the U.S.Show MoreRelatedShould Cigarettes Be Banned in the U.S.?1400 Words   |  6 PagesShould Cigarettes Be Banned in the U.S.? Tobacco has been around in the world for over 2.5 million years. It was not until a few hundred years ago when the tobacco industry decided to put these crops into use and conjure up tobacco products for the community. A popular tobacco product in society is cigarettes, as they are cheap and simple to use. As long as one is over eighteen, acquiring cigarettes is a straightforward process for a reasonable price, albeit the sin tax. It was not until recentlyRead MoreThe Production of Cigarettes Should Be Banned Across the U.S1132 Words   |  5 PagesOne thing I hate is when someone is walking in front of me smoking a cigarette and next thing you know, BOOM the cigarette smoke comes right to my face! 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The health threat posed by tobacco has been accepted by scientists since the 17th century. In 1928, studies linked smoking to cancer. In 1964, the first Surgeon General’s report on cigarette smoking summarized the evidence that tobacco poses serious health risks for those who use it. Cigarette smoking should be banned in the U.S. because smoking causes damage throughout the bod y, it is hazardous to non-smokers, cigarettes costRead MoreBans on Smoking in Public Areas1476 Words   |  6 Pagespeople that die because of smoking each year! Smoking is the leading preventable cause of death in the U.S. Each year more than 480,000 people die because of smoking. This is just one of the many reasons why I believe that cigarette smoking should be banned in public areas. I will argue this point in three ways. First, I will argue that the health effects of smoking are so harmful that cigarettes should not be allowed in public areas. 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Professional Practice in IT ICT Professional

Question: Discuss about theProfessional Practice in ITfor ICT Professional. Answer: ICT professional may face various ethical dilemmas at their workplace on a daily. One of such situation can be imagined when the company merges with some other organization. This kind of situation may raise several issues, the most important being getting a promotion. After the merger the new boss may not grant a promotion which the ICT was expecting threatening his career in the long run. The professional may have to do some unethical work course for earning that reward of promotion which he was to get for his good work itself. This will surely affect his conscience and his career too in the long run. The situation addressed in the previous question may be analyzed by the framework provided by Thomas I. White which asks to analyze the consequences and then the actions ought to be taken and final landing on a correct decision. The analysis method suggested by Mr. White helps in focusing on the consequences whether the action taken though wrong will not affect anyone badly. Yet there are some consequences which cannot be justified at any cost. The framework allows to analyze the situation in every manner may it be good or bad so that any situation may be in a wrong way bringing some good can be taken forward. Taking the example of the same situation discussed earlier, an unethical situation can be highlighted where the professional was asked to theft some important file from his colleagues computer. The higher authority lures the professional to get it in return for a promotion and salary appraisal. The professional finds the situation highly tempting yet he analyzes the situation but finds it difficult to betray his own colleague and friend. His principles and morals do not allow him to work unprofessionally for the growth of his career. The situation not only makes him risk his friendship but also his character which will be destroyed if the news leaks out. The work place where I work does not have such identified sets of codes or values. Yet the set of code of ethics can be framed. The company being a manufacturing one always addresses in words of mouth that the companys interest should be promoted at any cost anytime and should not be valued less. The company clearly avoids any chances of conflict which may or may arise by setting the code of conduct. The company can form certain codes for employees avoiding giving or accepting of any kinds of gifts or favors which puts a person under obligation of returning it back. The code for damaging or spoiling any of the company assets should be avoided. These set of conduct should be applied and followed regularly. References Ferrell, O.C. and Fraedrich, J., 2015.Business ethics: Ethical decision making cases. Nelson Education Pollock, J.M., 2014. Ethical Issues in Policing.Controversies in Policing, p.119.. Schwartz, M.S., 2002. A code of ethics for corporatecode of ethics.Journal of Business Ethics,41(1-2), pp.27-43. White, T.I., 2005. Resolving an ethical dilemma.Loyola Marymount University.